Back in the old days, hopeful writers daydreamed about publishing their own book, becoming a bestselling author, and getting a real big book advance when it came time for their next best seller. But that’s the old publishing model.

Now you can build your own publishing empire without the help of the “big boy” publishing houses because the birth of the internet and digital printing has now dramatically changed the playing field. In fact, even non-writers are getting in on the action!

If you know how to solve the problems of people in your marketplace and can write simple articles explaining how to do just that, then you have the serious makings of an information publishing mogul! Here’s how to do it step by step.

I’ve built this information publishing pyramid to show how you can create products and offer them for free to thousands of dollars — all from articles. As your customers follow this info pyramid, your publishing empire will grow, and your income will increase.

Product 1 – Write an ezine or newsletter.

This is a complimentary weekly or monthly information newsletter that delivers quick tips and information on your topic. It’s important to do a good job with this because people will probably make a decision on whether or not to buy from you based on the quality of the information that you provide.

Product 2 – Write a traditional book

Believe it or not, there is not a lot of money in publishing a print book. Maybe for Harry Potter and Twilight authors or President Barack Obama, but not for most. But what a print book can still do for you is provide credibility. Don’t panic though – you can create a great book using articles.

Product 3 – Write an ebook or ecourse

Writing an ebook or course should come next in your information publishing outline, because you can always charge more for niche-specific information then traditional books. Think $15 bucks tops for a NYT bestseller and then $67 bucks for an infoproduct. We’ve all paid more for information online then we have for books on Amazon – haven’t we?

Product 4 – Home Study System

Take your articles, audios, videos and organize them into a great multimedia home study course for your prospects. If your readers bought your lower end products, they are probably ready to learn a lot more from you and a home study course is a great way to do this. Again – you can create this system using content that you have already written. Think editing.

Product 5 – Create A Membership Program

All membership sites or programs are based around specialized information. In most programs you are giving valuable content plus providing a bit of hand-holding through learning the information. This is a great way to build a closer knit community of people who want to learn from you and want to connect with each other (depending on the type of membership program you provide). I do this in my article marketing training program Articology.

Product 6 – Weekend Workshop

I just love live events! That’s because I love getting tons of content in a live setting where I have the opportunity to ask the coach questions. This is what many of your devoted students or clients will eventually want from you. A chance to really dig into the content you have in a face-to-face setting. Again – all you are doing is taking your existing content and delivering it in another way.

*Optional Service – Coaching Programs

As an information publisher, you can create information packed or curriculum based coaching programs for your clients. Instead of working with the clients one on one, you can group coach several clients and coach them through a series of lessons that you create.

As a back-end product, you have the option of selling a hard copy of that curriculum once you no longer provide coaching around that particular topic in your marketplace.

Finally, while you may not be able to complete and execute all of these product ideas right away – you can for sure design your product pyramid based on your niche and commit to completing some of your products within that time frame.

**Remember that all of these products can be created from articles that you have already written and even published – cool huh!

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